


Should you do an MBA? Build the interactive experience that reads a stuck professional and tells them something true, and shareable.

Co-Founder @ Mesa
Reviews every submission and crowns one winner on merit, never on reactions or popularity.

Build an interactive experience that meets this person at 11pm and gives them a moment of real clarity, the kind they screenshot and send to three friends. The MBA question is the doorway. What they actually want is to be seen clearly and told something true they can act on. You choose the shape. Some directions, use any, all, or none: - Read real signal: a LinkedIn profile, an uploaded resume, or a handful of very sharp questions. - An adaptive quiz where the next question changes based on the last answer. - A chat that interviews them like a sharp mentor for five minutes. - A result built to be posted: a card, an archetype, a number, a verdict. - An outcome that is specific and a little brave, not a horoscope that flatters everyone. The one hard requirement: a stranger finishes it and wants to share it. What separates a strong build: - Memorability. Would a real person screenshot the outcome? - Shareability. Is it built to spread, or does it just sit there being useful? - Truth. Does the verdict feel earned and specific, not safe and generic? - A spine. Does it have a point of view about what actually matters for this person, including whether the degree is even the right question? - It runs. The core works on a real person, live.
A live URL where the persona's core flow works once, for real. A judge can complete the primary task end to end (an app: log → save → see the result; an agent/automation: trigger it and watch it produce the real output once). Secondary features may be prototype-shallow, but the core cannot be faked. The 3 screenshots show that working flow; a run-through video is encouraged where the working moment is hard to reach live.
Submit a working prototype, not slides or a Figma walkthrough. The core loop must run once, for real: a real person gives it input (answers, a profile, a conversation) and gets back a genuine, personalised output. Secondary polish can be shallow, but the "this is actually about me" moment cannot be faked. You may simulate any external data source or channel (for example, let them paste their LinkedIn text instead of wiring a live API), we are judging the experience and the output, not your integrations. Submit a live link anyone can open.
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